Thinking
of a business plan as a route map to a journey is essential to finding
your business success. As in a journey through the jungle you are
starting somewhere and are aiming to get to a destination in or across
the jungle.
On
the way there are many difficulties. The terrain and weather represents
the conditions of the markets you trade in. It may be mountainous or
hilly, there might be swamps and rivers. The competition is represented
by fierce monsters that will try to eat you, to complicate matters they
may move around and change shape just Like real business competitors.
There
might be a strong native jungle kingdom who are hostile to strangers,
this might represent your government. Changing conditions are
represented by storms, earthquakes and floods. On your journey there
might be friends who might be your allies and help you deal with some of
this problems(non-rival competitors who might provide support or
referrals if giving the right tools). They may help you across high
tides or provide boats across rivers.
Wouldn't you need a plan and preparation to embark on this journey?
Your
skills and abilities are represented by where you started from, by them
and by what you carry along on the journey you may be able to dodge
some monsters, beat down some others with weapons you have brought or
use the ropes you carry along with its hook to climb up or down a cliff
face.
Using this metaphor will help you look objectively at planning. Some people without a well outlined and objective plan usually state
that they already well engaged and loaded with activities in their
business and are already moving past the business jungle environment to
the other side.
To
illustrate their situation I'll describe them as carrying a huge weight
on their back(their workload). Its so heavy that they are bent double
and are inching along through the muddy swamp looking down at their
feet. Of course, if they straighten up(i.e realize they need a business
plan and that they will have to work more on their business rather than
in it) they will have to stop for
a moment even though it might be a strain to straighten up, they might
then be able to spot the slow moving herd of buffalo coming their way,
which is going to trample them into a pulp. Or they might see that they
are actually moving with the tide and that the road is actually a few
paces away to the side, making their journey so much easier.
Using planning in business is like using a route map on a journey it is essential to finding your way.
On my next post i will discuss why you need a financial development plan from the personal perspective, for your individual life's and family pathway to financial freedom.
My
name is Uche Okoroji am the director at Ideal Summit Consult. We are
here to meet any of your business needs and would be eager to avail you
with business solutions as well as management/sales capacity building
with our new peak performance coaching system.
You can reach us on ourwebsite - www.idealsummit.com
On Facebook at: NathanyBusinessConsult
On Tel: 07015310289, 08065540309
On Mail: uche@idealsummit.com.
Thank you and God bless.
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